ADCONSULT in Buenos Aires

At ADCONSULT we've been organizing such international networking trips for over 10 years.

Since 2012 we've helped Russian-speaking ad / media / marketing / digital agencies to build connections in over 30 countries.

In 2019 we've already visited Buenos Aires with a group of Russian, Ukrainian (yes, it was possible back then), Kazakh & Azerbaijanian agencies. Back then we've met with Muchnik PR, Urban Group, Ignis Media, R/GA, Quiroga Media and a number of other agencies.  It was a very productive trip.

Now, in 2023, tragic political events of Russian governments' aggression towards Ukraine made Russian business hostage to the situation.

That is especially true for modern digital, creative and tech business projects that now feel themselves unwanted in a quickly militarizing country.

Many companies, projects and startups have now started to look abroad for possible business activities. Latin America, along with Middle East and South East Asia is a priority in their search for new opportunities and for possible locations of their investments.

Meanwhile, agencies with Russian roots can bring new adtech / martech / ecommerce solutions to the markets, and are ready to invest in new partnerships.

They also will take along with them their clients, bringing them to their partner agencies in Latin America.

We usually come for one full work week and we try to arrange at least two meetings per day.

Usually one such meeting lasts about two hours.

Here’s an suggested simple agenda of the gathering:

These meetings are very informal, because we are all colleagues.

We are not an official delegation, we’re just agency leaders, just as you are.

We believe that such meetings are very helpful and useful to our participants, and, in fact, may also be fun and valuable experiences for the host agency/company as well.

As one of our hosts said: “Guys, this has been very fruitful for us, because you’ve asked us questions that we would’ve never asked ourselves”.

The main purpose of such meetings is experience exchange, networking and establish connections between Russian and worldwide advertising businesses and to research the possibility of further cooperation. 

We talk about advertising approaches, client work, management issues, basically, about anything that could be of interest to each other.

This exchange of ideas and observations provides very valuable insights both for the members of our group and for our hosts.

At ADCONSULT we believe that our mission in these projects is to bring Russian ad market closer to international standards and to help it to find its way into the worldwide advertising community.

Here’s a full & detailed list of agencies and their leadership (names, positions, etc.) that are traveling to Buenos Aires in the end of March of 2022.

A total of 300+ agencies across the world have welcomed ADCONSULT delegations over these 10+ years:

Since 2012 we’ve organized 30+ networking events for the advertising community in over 20 countries.

Some of the locations and companies we visited more than once and became good friends.

International networking tours and trips is just one of our projects.

Our core activity at ADCONSULT is serving the ‘Russophone” (i.e. Russian-speaking) advertising, media, digital and creative media markets.

Since 2005 we’ve been providing consulting and training expertise to over 1500 advertising agencies and media companies in the region.

Our key activities include consulting projects, M&As, leadership training, business networking for agencies and industry professionals.

Our clients vary greatly, from Moscow-based branches of multinationals (WPP, Omnicom, IPG, Publicis, Dentsu, Havas and others), to leading independent creative studios to small regional ad agencies or local newspapers and other media companies.

Of course, we partner with major Russian marketing and advertising societies and associations (AKAR, ADINDEX, etc), but our main focus is business development, leadership education and networking for ad/media industry rather than market research, ratings, awards, or policymaking and lobbying, etc.