ADCONSULT in Kuala-Lumpur

At ADCONSULT, we have a decade-long history of organizing international networking trips.

Since 2012, we have assisted Russian-speaking ad, media, marketing, and digital agencies in establishing connections in over 30 countries.

In recent years, we explored the Southeast Asian region with a delegation consisting of Russian, Ukrainian (yes, it was possible back then), Kazakh, and Azerbaijani agencies. During that visit, we met with agencies in Singapore, Hong Kong, Shanghai, and Bangkok. This venture proved highly productive, as many of the connections we established blossomed into enduring partnerships among member agencies.

However, in 2023, the tragic political events surrounding Russia's aggression towards Ukraine have left Russian businesses in a difficult situation. This is particularly true for modern digital, creative, and tech projects that now feel unwelcome in a rapidly militarizing country, becoming hostages of the government's political agenda.

As a result, numerous companies, projects, and startups are actively seeking opportunities abroad. Southeast Asia, along with the Middle East and Latin America, ranks high on their list of regions to explore for new business prospects and potential investment locations.

Meanwhile, agencies with Russian roots are poised to introduce innovative adtech, martech, and ecommerce solutions to these markets and are eager to invest in new partnerships. Additionally, they intend to bring their clients with them, fostering collaboration with partner agencies in Southeast Asia.

Usually, these networking meetings last for approximately two hours.

Here's a suggested, straightforward agenda for our gatherings:

It's important to note that these meetings maintain an informal atmosphere, as we consider each other colleagues.

We are not an official delegation but rather agency leaders, just like you.

We firmly believe that these meetings are incredibly beneficial for all participants and can even be enjoyable and enlightening experiences for the hosting agency or company.

In the words of one of our hosts: "Guys, this has been highly fruitful for us because you've asked questions we might never have considered."

The primary objective of these meetings is to foster experience exchange, promote networking, and facilitate connections between Russophone and global advertising businesses. We aim to explore the potential for future collaborations.

During these gatherings, we engage in discussions about advertising approaches, client interactions, management challenges, and virtually any topic of mutual interest. This exchange of ideas and insights proves to be immensely valuable for both our group members and our gracious hosts.

At ADCONSULT, we view our mission in these projects as bringing the Russophone advertising market closer to international standards and facilitating its integration into the global advertising community.

Here's a comprehensive and detailed list of agencies and their leadership, including names and positions, who will be joining us in Kuala-Lumpur in October 2023.

A total of 350+ agencies across the world have welcomed ADCONSULT delegations over these 10+ years:

Since 2012 we’ve organized 30+ networking events for the advertising community in over 20 countries.

Some of the locations and companies we visited more than once and became good friends.

International networking tours and trips represent just one facet of our portfolio.

At ADCONSULT, our core mission revolves around serving the "Russophone" (Russian-speaking) advertising, media, digital, and creative media markets. Since 2005, we have been delivering consulting and training expertise to over 1200 advertising agencies and media companies across the region.

Our key activities encompass a wide spectrum, including consulting projects, mergers and acquisitions (M&As), leadership training, and facilitating business networking opportunities for agencies and industry professionals.

Our clientele is diverse, ranging from Moscow-based branches of global giants (such as WPP, Omnicom, IPG, Publicis, Dentsu, Havas, and others) to prominent independent creative studios, small regional advertising agencies, local newspapers, and various media companies.

While we maintain partnerships with major Russian marketing and advertising societies and associations (such as AKAR and ADINDEX), our primary focus lies in driving business development, offering leadership education, and fostering networking opportunities within the advertising and media industry. Our dedication is to support industry growth rather than focusing on market research, ratings, awards, or policymaking and lobbying efforts.